For the AW15 Diversion Collection Anya partnered with Selfridges to take over their fourth floor carpark, creating our very own Service Station Pop-up. The Pop-up featured not only bags from the collection but also limited edition Anya-fied service station mints, trucker hats, condoms, a stand personalising your own hi-vis jackets (later worn by Cara delivinge et al to Glastonbury) and a speed camera photo station.
My role for the pop-up ranged from creating the animating digital invite, web landing pages, pop-up exhibition graphics, as well as installation at Selfridges.
Work undertaken at Anya Hindmarch
Artworking for Digital