AW17 Vetr LFW invitation

PROJECT

Design and production of Anya Hindmarch's London Fashion Week invitations for the AW17 Show Vetr.
With a collection based on Scandi Shapes and folklore, I produced an invitation with a surprise element of the long colourful paperchain hinting at the theme of the collection.

Work undertaken at Anya Hindmarch

Services

Design

Print Production

Print Company

The Absolute Group

"Chain mail: The brand that has editors anticipating its invitation design every season, Anya Hindmarch put a paper chain of stick-figures in the post for A/W 2017. Spanning the colour spectrum, the colourful 2D cutouts nodded to kurbits, a type of Swedish folk art that inspired Hindmarch's collection"

- Wallpaper Magazine

Instagram coverage of invitation

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