PROJECT

To celebrate 12 months of Canary Wharf 'Breaking The Plastic Habit'- a programme launched initially to challenge the habit of throw away culture. I worked alongside Veris Strategies to help Canary Wharf communicate the story of how they are kicking the habit and their achievements so far.

Client

Veris Strategies
Canary Wharf Group Plc

Services

Information Design

Print

Animation

Social Media Content

Website

www.breakingtheplastichabit.co.uk

This was done through a mall space interactive space, lightboxes throughout the mall, a digital animation on the Large Reuters screen, and assets for social media to promote the message throughout the week.

The day was very successful in creating engagement with the community and getting their feedback on what they think the estate could still be doing more of and what to focus on, so it provided really invaluable feedback.

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