In 2017 Anya Hindmarch launched her new fragrance range: ‘Anya Smells’. A customer entry-point collection to the brand, the candles depict the fun and playfulness the brand has become known for.
For the event and launch Anyways were commissioned to come up with the exhibition space design, and campaign animation. My role in the project was mainly being responsible for the launch on anyhindmarch.com - planning the customer journey, designing a Homepage takeover, informative landing pages and digital marketing for emails and social channels which involved some animation.
Work undertaken at Anya Hindmarch
Branding wise, I developed a logo for the collection which needed to feel raw and graffitied to depict the childish
name swap. Branding stretched across the event and launch space, invitations and press giveaways.