‘Build a Bag’ is Anya’s successful AW17 collection that is innovative in allowing the customer to create their own styled up bag, starting with a basic base and adding different layers of handles, straps and accessories.
In-house the team produced a full campaign, an online tool to build up your own bag, as well as store Pop-ups, Press days and advertising.
Work underaken whilst at Anya Hindmarch
I worked on initial designs and identity for Build a Bag. ‘Components’ was the main concept and with this in mind I created the logo, looking at the industrial DIN typeface. The initial illustrations I did, provided the basis for VM displays and shoots of the products.
Both digital and print assets were needed such as Press day invitations and event branding, forms for ordering, E-newsletters, web assets.