‘Build a Bag’ is Anya’s successful AW17 collection that is innovative in allowing the customer to create their own styled up bag, starting with a basic base and adding different layers of handles, straps and accessories.

In-house the team produced a full campaign, an online tool to build up your own bag, as well as store Pop-ups, Press days and advertising.

Work underaken whilst at Anya Hindmarch




Digital Design


Brand Concepting

I worked on initial designs and identity for Build a Bag. ‘Components’ was the main concept and with this in mind I created the logo, looking at the industrial DIN typeface. The initial illustrations I did, provided the basis for VM displays and shoots of the products.

Both digital and print assets were needed such as Press day invitations and event branding, forms for ordering, E-newsletters, web assets.

If you have a project in mind or would just like to discuss ideas, please get in touch.                 

(0)44778 857 3491

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