PROJECT

‘Build a Bag’ is Anya’s successful AW17 collection that is innovative in allowing the customer to create their own styled up bag, starting with a basic base and adding different layers of handles, straps and accessories.

In-house the team produced a full campaign, an online tool to build up your own bag, as well as store Pop-ups, Press days and advertising.

Work underaken whilst at Anya Hindmarch

Services

Branding`

Design

Digital Design

Artworking

Brand Concepting

I worked on initial designs and identity for Build a Bag. ‘Components’ was the main concept and with this in mind I created the logo, looking at the industrial DIN typeface. The initial illustrations I did, provided the basis for VM displays and shoots of the products.

iPad Pro Mockup.jpg

Both digital and print assets were needed such as Press day invitations and event branding, forms for ordering, E-newsletters, web assets.

If you have a project in mind or would just like to discuss ideas, please get in touch.


ailsa@ailsamarrs.com                 

(0)44778 857 3491

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